Trick or Treat: When is a Car a Computer?

A Rivian is probably the most powerful computer you’ll ever own.
In the age of software-defined, and now AI-defined electric vehicles — creating meaningful product experiences starts

  • It’s electric. Boogie-woogie.

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Big city.
big tech.

A Rivian is probably the most powerful computer you’ll ever own.
In the age of software-defined, and now AI-defined electric vehicles — the ability to create meaningful experiences for owners and fans of the brand alike, is limited only by the team’s creativity.

  • It’s electric. Boogie-woogie.

  • Description text goes here

  • Description text goes here

keeping times square adventurous forever

What does a Minion and Elmo dress up as for Halloween?
The Rivian Yeti, Gear Guard (with a little help from Rivian’s software team and sensor suite). You know, It’s a good thing they were in Times Square. Did not know they go back like that.

For an extraordinary number of legal reasons, we did not use this video in our campaign.

"Any sufficiently advanced technology is indistinguishable from magic." –Arthur C. Clarke

A Rivian is probably the most powerful computer you’ll ever own.
In the age of software-defined, and now AI-defined electric vehicles — the ability to create meaningful experiences for owners and fans of the brand alike, is limited only by the team’s creativity.

  • It’s electric. Boogie-woogie.

  • Description text goes here

  • Description text goes here